To get Canadians to start seeing tacos everywhere as part of Taco Bell’s first global campaign, we created a series of ads – outdoor and digital – for fake brands featuring items that looked suspiciously like tacos. Curious consumers could scan the QR codes or search for the brands, at which point they’d be brought to a Taco Bell teaser page. After a short time in market, we updated the ads and landing page to let everyone know that Taco Bell was responsible and that they could score some free tacos and swag.
THE LEPAGE BUILDBOARD: BUILT BY CANADIANS. TESTED BY CANADA.
Canadians work in the toughest conditions around. We constructed the LePage BuildBoard (built only with LePage products) and sent it on the road to face a true endurance challenge. If LePage works out there, it works anywhere.
Learn how real Canadians made the BuildBoard come to life.
Watch the BuildBoard face the toughest Canadian conditions.
A spot for the Dipping Double Bucket. Part of the Feelin’ KFC campaign.
Part of a campaign for Original Recipe Tenders.
Yonge & Dundas takeover for Original Recipe Tenders.
KFC’s merch site got a tasty refresh for all their finger lickin’ fans.
Check out more at colonelandco.ca.
Credit: Jason Florentino, Karen Chau, Ninet Moon, Jacquie Kostuk, Peter Sreckovic.
Taco Bell’s Loaded Taco Fries are SO loaded our ads can’t keep up.
We wanted to create a spot that grabbed people’s attention with a fun little gotcha moment. At a time when everyone is dealing with streaming and video call issues during covid, it couldn’t be more relatable.
6 second cutdown
Other 6 second cutdown
With edibles coming to market in early 2020, Aurora wanted to spread the word on how to enjoy them responsibly. The campaign took iconic edible shapes and made them NSFK (Not Safe For Kids).
All materials push consumers to www.ReadyForEdibles.com.
OOH billboard
In-store posters drive consumers to our educational hub (ReadyForEdibles.com) or to ask a budtender to learn more.
Counter card
We created a double-sided (other side not shown here) educational pamphlet using the iconic pixelated cookie. These are given away in-store.
Ads on social also drive to our site.
Resto-bar
Banners
Landing page of ReadyForEdibles.com
Gold winner - 2017 IAC (Internet Advertising Awards)
The RESQ app from Gubagoo gives car dealerships unprecedented visibility into your live chats, texts and calls when searching for your next ride.
That's some crazy customer service.
http://www.iacaward.org/iac/winner/16745/giants--gentlemen-wins-2017-iac-award-for-anytime-anywhere.html
When it rains, we pour.
No one wants to leave the house when it's raining. For bars, that means empty seats and low sales. To fix this, we're going to offer specially-priced pints when it rains.
Precipitation measuring pint glass will be set up outside the restaurant and a live feed will be set up, alerting people on social media about the special AND creating anticipation as the glass fills up.
Billboard uses water-activated ink. When it's dry it advertises the promotion. When it's wet, it tells people the promotion is currently happening.
Hydrophobic spray is used to advertise the promotion on the sidewalk near the bar. When it rains the message becomes visible and tells people which way to the bar.
In-restaurant coasters for promotion.
Umbrellas given out during the first day of the promotion, creating walking billboards to advertise the promotion anytime it's raining.
Email sent out to clients/subscribers in agency eNewsletter. Holiday cocktails brought to you by your agency and advertising sad sack Dick Tipton.
Gold winner - 2017 IAC (Internet Advertising Awards)
Facebook post extension of drinks.
Your trusted source for the WHOLE story.
Ads use actual Maclean's articles on the relevant topic.
Jian Ghomeshi
Idle No More movement in Canada.
Talking about your privates can feel, well, too private. To get conversations and self examinations started, we created a lighthearted campaign with one message: Love Yourself, Check Yourself. It’s the ultimate form of self-care and self-love.
The centre piece of this campaign is an educational website where men can learn about self exams, risks, and staying healthy. The store would have these humorous designs that flip the I<3NY on its head, with all proceeds going to testicular cancer research.
A touching story about a man and his balls. Done in the style of a rom com (but one guys can actually enjoy), this short film focuses on a man and his anthropomorphic pal. Released at the same time as the online store and driving to it.
Chatbots are cool again. This one enables men to ask questions directly to “their boys” about testicular cancer. The bot would also send monthly reminders to “check us out.”
They can’t all be campaigns.
Transit ad for a clothing brand with attitude.
PATH ad for homestyle Italian food.
Digital banners for Indie88
