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Precipitation measuring pint glass will be set up outside the restaurant and a live feed will be set up, alerting people on social media about the special AND creating anticipation as the glass fills up.
Billboard uses water-activated ink. When it's dry it advertises the promotion. When it's wet, it tells people the promotion is currently happening.
Hydrophobic spray is used to advertise the promotion on the sidewalk near the bar. When it rains the message becomes visible and tells people which way to the bar.
In-restaurant coasters for promotion.
Umbrellas given out during the first day of the promotion, creating walking billboards to advertise the promotion anytime it's raining.
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